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Bleu Head Administrator
Joined: 17 Nov 2006 Posts: 1408 17 September 1993 Favorite Next-Generation Console: Xbox 360
Location: USA
Burnout Ads Pulled in UK
Controversial print ads for the PS2 and PSP game Burnout Dominator have been pulled from circulation in the UK.
The ads, which pictures wrecked cars and flaming tires, came with slogans like "Inner Peace Through Violence."
Subway travelers who saw the ads felt uncomfortable with the implication that violence could somehow bring people some sort of satisfaction and worried that, even though it was clearly advertising a videogame, would influence behavior IRL.
British officials received near 40 official complaints from citizens about the posters and ordered them to be taken down, despite protest from the advertising agency.
How, after the probably 18,000 meetings people had about these posters, no one said, "gee, maybe someone's going to see this and think it's problematic," can only be answered by the fact that it came from the sheltered world for advertising.
You have to admit though, the posters are pretty sweet.
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