Bleu
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Peter Moore leaves Microsoft and Joins EA
Peter Moore, Corporate Vice President of Microsoft’s Interactive Entertainment Business is stepping down. Rumors flew this morning and now Reuters is reporting that it is official: Peter Moore will step down from his perch at the top of Microsoft Games to lead EA Sports.
The official word from Microsoft states that Moore is leaving for “personal reasons and has secured another opportunity in the video games industry.” Moore has agreed to stay on with Microsoft through August before returning to the San Francisco Bay area to take on the sports lead for the world’s largest game publisher, EA.
This is big news for both Microsoft and EA. Moore has been with Microsoft since 2003 and oversaw the launch of the XBOX 360 as well as the revamp of the company’s Games for Windows program. He will be replaced by Don Mattrick, who was previously the President of Worldwide Studios at EA before coming to Microsoft as a consultant in February of this year. Mattrick will step into the role July 30th when he will have to almost immediately deal with the $1.15B loss on XBOX 360 units failing.
Moore, who formerly was the head of marketing for Reebok and later became COO and President of SEGA of America, is a huge get for EA. The publisher’s new chief executive,John Riccitiello, reorganized EA into 4 distinct divisions last month to improve efficiency within the company. Riccitiello was quotes by Reuters as saying: “Peter is an unbelievably talented executive. When he was running Sega and their sports business, it was the only time that EA felt threatened in sports,"
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